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LOOKing to Make Cycling Safer in NYC

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Last week, the LOOK campaign - which aims to educate the public about bike safety - was launched in Union Square. In an unprecedented collaboration, the NYC Bicycle Coalition, the City Departments of Transportation, Health & Police, the NYC Taxi and Limousine Commission, the Triple AAA, and the Office of the Public Advocate all endorsed the campaign.

StreetFilms personally loves the ads appearing in TimeOutNY and New York Magazine as well as city bus shelters. They are creative and handsome; they stop you in your tracks.

The LOOK campaign ads were created pro-bono by Publicis in Seattle.

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    GroovyGreen.com

    [...] via:StreetFilms.org bicycle look NYC Stumble it! reddit_url='http://groovygreen.com/groove/?p=1926' reddit_title='New York City Launches Bicycling Awarness Campaign - Look' [...]

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    John Bailo

    Centerlaning:

    I am a member of the Kent (WA) Bicycle Advisory Board (KBAB).

    In my neighborhood, we have lots of streets with center turning lanes. I am pushing the idea that these turning lanes should be converted to bicycle use.

    I believe that bicycles cannot safely ride on the right side of cars. Simple reason: in America the driver is on the left and is not positioned to see a bicyclist well, even when the bicyclist is in front of her.

    Therefore, bicycles, in my opinion, may be safer in the center lane, where drivers going in both directions can see them both when in front, or behind the car.

    This also keeps bicycles away from sidewalks and pedestrian traffic -- and there is certainly a lot of impedance between bikes and walkers as well.

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    Andrew Fraser

    I fear that no amount of awareness raising or blame centering will change the fact that drivers simply do not SEE well.
    And I thought the background music was a pain in the neck.

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    Chris in Sacramento

    I'm not sure what to think. To be sure, the images are arresting. But is bicycling really all that dangerous? Or is a widespread perception that it's dangerous really our target? Rather than a "bike safety" message, I prefer the anti-car "sticks" and pro-bicycling "carrots" of which we read so much on this site. Those efforts create more bicyclists. I am concerned that the "bike safety" message deters bicycling. But I also know that "bike safety" is a viable program because it plays into popular fears, funders like it, and it unites the beleaguered bicyclists.

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    bike peter or sf

    great idea nyc! better than all those post 9/11 i love ny t shirts!
    when nyc gets involved things happen.
    now to keep the high speed careless bikers off the thing who jeapordize casual careful riders. you know whom i mean.
    sfbc.

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    kat

    I hope you're not saying we should sacrifice the needs of cyclists who are actually trying to get somewhere in favor of those out for a recreational jaunt.

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    Good things and Better things « Zaftig Girl on a Bike

    [...] cyclist which is great but what about informing motorists. I just watched a video with a current NYC campaign and thought something similar might be nice especially with some kind of enforcement from the [...]