LOOKing to Make Cycling Safer in NYC

Last week, the LOOK campaign - which aims to educate the public about bike safety - was launched in Union Square. In an unprecedented collaboration, the NYC Bicycle Coalition, the City Departments of Transportation, Health & Police, the NYC Taxi and Limousine Commission, the Triple AAA, and the Office of the Public Advocate all endorsed the campaign.

StreetFilms personally loves the ads appearing in TimeOutNY and New York Magazine as well as city bus shelters. They are creative and handsome; they stop you in your tracks.

The LOOK campaign ads were created pro-bono by Publicis in Seattle.