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LOOKing to Make Cycling Safer in NYC

Last week, the LOOK campaign - which aims to educate the public about bike safety - was launched in Union Square. In an unprecedented collaboration, the NYC Bicycle Coalition, the City Departments of Transportation, Health & Police, the NYC Taxi and Limousine Commission, the Triple AAA, and the Office of the Public Advocate all endorsed the campaign.

StreetFilms personally loves the ads appearing in TimeOutNY and New York Magazine as well as city bus shelters. They are creative and handsome; they stop you in your tracks.

The LOOK campaign ads were created pro-bono by Publicis in Seattle.

<br> <p><font size="3" face="Times New Roman">[intro music]</font> <br> </p> <p><font size="3" face="Times New Roman"><i>Janette Sadik-Khan:</i> [00:05] Over the next six weeks we are going to be seeing LOOK campaign ads, like you’ll see behind me today. Those LOOK campaign ads are going to be running on buses, on bus shelters, on kiosks, on taxi tops, on gas station and in postcards in restaurants. They’re going to be featured in TimeOut New York, New York Magazine, and on radio and television ads.</font></p> <p> <br></p> <p><font size="3" face="Times New Roman"></font></p> <p><font size="3" face="Times New Roman"><i>Paul White:</i> [00:29] We now have a citywide ad campaign that is doing really two things. One, it’s reminding motorists that cyclists have as much right to the road as they do, reminding motorists that they should look out for cyclists and expect to see cyclists and negotiate around them. And two, it’s reminding cyclists that because we are legitimate road users we also have responsibilities to the road. It’s really putting cycling and motoring on an equal footing and recognising that both parties have to negotiate around each other out there on the roads. </font></p> <p> <br></p> <p><font size="3" face="Times New Roman"></font></p> <p><font size="3" face="Times New Roman"><i>Sarinya Srisakul:</i> [01:07] We’re from the Bike Messenger… New York Bike Messenger Foundation and [unintelligible 01:06]. We are a foundation that gives grants out to bike messengers who are injured on the job. And we also give out information like this [unintelligible 01:15]. It just covers all the bases of what bike messengers [unintelligible 01:19] on a daily basis. This new campaign is really good, the LOOK campaign, because people are aware, more aware that, you know, New York is a biking town and to look before you open your door. </font></p> <p> <br></p> <p><font size="3" face="Times New Roman"></font></p> <p><font size="3" face="Times New Roman"><i>Alison Franks:</i> [01:30] We’re planning a bike parade for the children of all ages to raise awareness of bikers in the East Village because there are a lot of bikers and a lot of kids on bikes, but not necessarily a lot of safety precautions in place for them.</font></p> <p> <br></p> <p><font size="3" face="Times New Roman"></font></p> <p><font size="3" face="Times New Roman"><i>Susan Levine:</i> [01:44] With Mayor Bloomberg’s, you know, Green Plan for 2030, with the new Commissioner of the Department of Transportation being sympathetic to bicycling as a mode of transportation and stating her support for making this city a more amenable place for biking transportation, I’m hoping that that will filter out to the general population and people will begin to see that biking is cheaper, it’s easier, it makes sense in a city like ours. </font></p> <p> <br></p> <p><font size="3" face="Times New Roman"></font></p> <p><font size="3" face="Times New Roman"><i>Betsy Gotbaum:</i> [02:13] Now for drivers, we want to beg drivers, insist that they share the road with bicyclists, and that they’re fair, and that they look in their mirrors and make sure that when they see a bicyclist they slow down a little. </font></p> <p> <br></p> <p><font size="3" face="Times New Roman"></font></p> <p><font size="3" face="Times New Roman"><i>Janette Sadik-Khan:</i> [02:28] Got a simple message here today, look around you and look out for each other when you’re going along New York City streets. </font> <br> </p> <p><font size="3" face="Times New Roman">[music]</font> <br></p> http://transcriptdivas.ca/transcription-canada/
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  • http://texeme.com John Bailo


    I am a member of the Kent (WA) Bicycle Advisory Board (KBAB).

    In my neighborhood, we have lots of streets with center turning lanes. I am pushing the idea that these turning lanes should be converted to bicycle use.

    I believe that bicycles cannot safely ride on the right side of cars. Simple reason: in America the driver is on the left and is not positioned to see a bicyclist well, even when the bicyclist is in front of her.

    Therefore, bicycles, in my opinion, may be safer in the center lane, where drivers going in both directions can see them both when in front, or behind the car.

    This also keeps bicycles away from sidewalks and pedestrian traffic -- and there is certainly a lot of impedance between bikes and walkers as well.

  • Andrew Fraser

    I fear that no amount of awareness raising or blame centering will change the fact that drivers simply do not SEE well.
    And I thought the background music was a pain in the neck.

  • Chris in Sacramento

    I'm not sure what to think. To be sure, the images are arresting. But is bicycling really all that dangerous? Or is a widespread perception that it's dangerous really our target? Rather than a "bike safety" message, I prefer the anti-car "sticks" and pro-bicycling "carrots" of which we read so much on this site. Those efforts create more bicyclists. I am concerned that the "bike safety" message deters bicycling. But I also know that "bike safety" is a viable program because it plays into popular fears, funders like it, and it unites the beleaguered bicyclists.

  • bike peter or sf

    great idea nyc! better than all those post 9/11 i love ny t shirts!
    when nyc gets involved things happen.
    now to keep the high speed careless bikers off the thing who jeapordize casual careful riders. you know whom i mean.

  • kat

    I hope you're not saying we should sacrifice the needs of cyclists who are actually trying to get somewhere in favor of those out for a recreational jaunt.

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