Streetfilms

I'm an urban planner and I talk to people all the time about this... the responses from motorists are always the same: "we need more highways, we need to make parking free, etc." Basically, the exact opposite of what we now know to be true.

I understand these kinds of responses. It's intuitive, after all. Induced demand is just not an intuitive concept. Of course, induced demand is quite real, and unfortunately the people calling for more highways, free parking, et al, are very wrong indeed.

This is why I strongly we believe we need public awareness campaigns to inform people of how induced demand works, how congestion pricing actually saves us a ton of money, how externalities related to transportation operate, etc.