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‘Tis the Season for Driving An Acura Like a Maniac

If you've been watching holiday tube you've probably seen this trio of horrid ads for Acura which show celebrities speeding, driving distracted and generally behaving like complete maniacs after scooping up unsuspecting shoppers and freaking them out while "counseling" them during a 30 second joyride. The name of the campaign is the "Season for Reason" and it's supposed to be oh-so "Ho! Ho!" funny.

The link below is the first ever commercial to feature tv personality Dr. Phil McGraw.  A spokesman for Acura says in this article for MarketingDaily that McGraw, "liked the humorous approach to a non-nonsense attitude." Humorous?! What possessed Dr. Phil (who has done numerous shows on the dangers and tragedies of texting) to make THIS his commercial debut is a little bit baffling.

But he's not the only guilty party. Financial self-help guru Suze Orman also gets behind the wheel and proceeds to scare her passenger to death - and it has nothing to do with the size of her 401k or credit score. Listen up girlfriend, keep your eyes on the road!!

Sadly, the final spot features Santa Claus who hits the roads with some naughty NASCAR moves while placing his passenger back on his "nice" list.  Acura's "Season for Reason" obviously doesn't extend to driving responsibly towards your fellow human being.

Sorry, I don't find any of this funny even in the most try-to-suspend-my-beliefs-world. The carnage on our roads to pedestrians, cyclists and other drivers is real and behaving like Dr. Phil in this commercial will get someone killed. Why is that tv car commercials constantly show their products being used in a reckless and illegal manner? (And why do we - as a nation - laugh (or hoot) at such dangerous irresponsibility?)

11 Comments
  • Eric

    The commercials were shot on a closed set, using stunt drivers in a controlled environment. Please learn to separate fantasy from reality, none of these commercials could even close to the real world. And yes I thought they were funny.

  • Clarence

    Actually according to Acura press release, they had the personalities perform their own driving for realism.

  • fafacious

    It may be due to the fact that I have been the victim of more than one idiot driving his car into mine, but I did not these ads to be the least bit funny.  

  • http://profiles.google.com/toddedelman1 Todd Edelman

    Sure, Eric, everyone watching this can separate fantasy from reality.

  • http://profiles.google.com/toddedelman1 Todd Edelman

    These are stupider and more malicious than usual, but please show an example of a responsible advert for a private urban automobile. 

  • Clarence

    My all-time favorite car commercial in the U.S.? This one. I like that it shows pedestrians on a street in the French Quarter with a car driving a slow, human speed. The soundtrack is great, the editing perfect and concept is wonderful. "Synchronicity" is the name of the spot. http://m.youtube.com/watch?v=Pa0oA5IxwJk

  • Clarence

    My all-time favorite car commercial in the U.S.? This one. I like that it shows pedestrians on a street in the French Quarter with a car driving a slow, human speed. The soundtrack is great, the editing perfect and concept is wonderful. "Synchronicity" is the name of the spot.
    http://www.youtube.com/watch?v=Pa0oA5IxwJk

  • http://twitter.com/SKERVINSMOM Gee Bailey
  • Smidleyhickock

     32000 people were killed in motor vehicle accidents in 2011.  WAY MORE than US casualties in Afghanistan/Iraq combined.  Way more than killed by random acts of gun violence in same year.
    Nearly 100 people are killed DAILY in motor vehicle accidents in the US.
    Kill  with a motor vehicle and you'll do less time if any as opposed to a fire arm....
    2nd Amendment needs to include motor vehicle ownership...
    Duh

  • Smidleyhickock

     "Closed course, Professional Driver, do not attempt"( in unresolvable text  the bottom of the screen).

    "Monkey see, monkey do."

    Aye. "Copy Cat" shooter in Connecticut?

    The Corporate Media goes on and on. Political Football issues?  ei; Gun violence/ war casualties...EVERY NIGHT.  Night after night....

    Hardly a mention of the 32000 plus dead American killed every year in VIOLENT motor vehicle wrecks.....90 to 100 Americans killed daily.

    Guess The Corporate Media wishes not to bite the hand that feeds with negative intonations?

    Duh.

  • Pitts

    As an avid cyclist, I think the satire is pretty evident here. The passengers are terrified and run from the vehicle. This is clearly a joke on how not to drive. It would be like someone watching The Office and thinking they should emulate Michael's ridiculous behavior. If making a joke about something that kills people is morally reticent then we would really have to do some back-peddaling starting with Wile E. Coyote cartoons. What is alarming is the Audi, anti-alternative transportation ad which unlike these ads is actually hilarious. I still want the vegetable powered saab.