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Posts tagged "Peatónito"

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My Favorite Five Streetfilms Featuring Transportation Alternatives

As you may have heard via Twitter, tomorrow (Thursday, April 12th) I will be covering my 100th event/presser/ride/advocacy push featuring Transportation Alternatives when I join the BikeTrain Kickoff Rally, which will show Manhattan/Brooklyn/Queens bike commuters - or those curious - how to ride to work once the L-train shuts down. I have so many TransAlt Streetfilms, that I now even keep a separate channel on Vimeo where you can watch every one!

In honor of the 100th TransAlt video to come it made me decide to go a step further and I have picked my five favorites of them either in terms of quality, fun or effectiveness at informing the public of helping change policy. I love them all, tough to choose. In no particular order, here are those five.

300+ People Create Human Protected Bike Lane on 5th Avenue (October 2017)

Late last year, this short Streetfilm showcased what you can do with a fun idea, a huge gathering and a powerful message. 300+ people made human protected #bikenyc lanes down Fifth Avenue.

Fifth Avenue has no bike infrastructure above 26th Street, leaving a large void in the bicycle network where there’s huge travel demand. Protected bike lanes can’t come soon enough: Through the first eight months of this year drivers injured 15 people biking and 28 people walking on Fifth Avenue in Midtown, according to city data.

World Day of Remembrance for Road Traffic Victims (November 2015)

A very powerful gathering and march organized by Families for Safe Streets took over the streets of NYC from City Hall and marched to the United Nations. I tell people who are curious as to why I chose to do what I do that they should simply watch this film. The speakers in it say far more than I could in a few sentences.

PPW Family Bike Ride/We Ride the Lanes (April 2011)

The "We Ride the Lanes" event was the brainchild of Mitch Sonies, who rides the PPW bike lane with his six-year-old daughter and wanted to do something positive to highlight how much people appreciate having a much safer street in their neighborhood. "It was a real celebration of this great, safe bike path," said Mitch. Together with the organizing power of Transportation Alternatives this much-needed power boost to support the new green protected lanes by Janette Sadik-Khan was a slam dunk success in the media and the minds of Brooklyn and NYC bike riders.

Peatonito in NYC: Protected Pedestrians from Cars in the Crosswalk (March 2016)

Jorge Canez, the man behind the mask, has been a pedestrian advocate for quite a while and in Mexico City and he's been involved with many tactical urbanism types of interventions but it's as Peatónito fighting for a safer city that gets him the most notoriety: gently scolding drivers, escorting pedestrians though dicey intersections and pushing vehicles (or occasionally walking over the tops of cars) to get drivers attention to their bad behavior. Needing a great speaker and event to give the conference some zing, Transportation Alternatives brought him to NYC for the Vision Zero Cities 2016 Conference and a group of staff and volunteers got to see him in action at some dicey spots throughout the city.

The Case for Physically Separated Bike Lanes (February 2007)

From 11 years ago! Before we had the Bloomberg Administration getting more serious about bicycling and transportation, Streetfilms decided to get serious with this huge expose (150,000+ plays and counting!) that NYC needed to get serious and look at the problems on our streets and the solutions in other places. Remember this was many months even before the wonderful Janette Sadik-Khan was installed as NYC DOT Transportation Commissioner.

This film was produced with a lot of advocacy featuring Transportation Alternatives, Project for Public Spaces, NYC Streets Renaissance and many others. It was a pivotal moment and tool in the fight for safer streets in NYC. It features Paul Steely White, Caroline Samponaro, Mark Gorton, Andy Wiley-Schwartz and - even me!

StreetFilms
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Comedy as Transportation Advocacy: Fun Streetfilms to Employ

As you can see above, we just had some pretty huge numbers with our Peatónito production, following the masked superhero around New York City filming him protecting pedestrians from bad car drivers in the crosswalks. It just got me thinking: over the years we have used humor quite a bit (though not as much as I always want to) to make our advocacy beliefs stronger, to engage the public and to educate the general population about transportation.

Below is a nice curated list of our best work. Hopefully it will get those of you who may be pondering ways to get the attention of your community that viral comedy/parody done right, can yield results - sometimes better than years of hard work.

As many of you already know, we got so, so lucky to get a chance to work with Kate McKinnon, the funniest current cast member of Saturday Night Live and now segueing into a Hollywood megastar. We did a series of Streetfilms featuring her as Veronica Moss, an auto lobbyist fighting for the rights of car owners in D.C. Here we placed her in the midst of the recently made car-free Times Square to offer her thoughts. One of the favorites on our site.

Working with established groups is a great thing. The Riders Alliance in New York City was conducting campaigns trying to get New York State Governor Andrew Cuomo to agree to fully fund the MTA capital plan for subways, buses and commuter rail. We hatched a great idea: get a cardboard cut out of the Governor and have him actually ride the trains and interact with customers. Eventually thanks to the work of probably a dozen groups he agreed to fund it (though update: he still has not actually dedicated the money!)

I used to put myself out there to try to get attention. When New York City installed its first protected bike lane under Janette Sadik-Khan we wanted to highlight it in a great way different than the rest of the press. This was the result.  Believe me, just about every group of advocates have a class clown or humorous spokesperson that you can put on camera to do the same. (Though this is also coming from someone once wore a Sasquatch costume to explain traffic calming.)

A lot of people love our four Streetfilms featuring the hysterical, but critical Hal Ruzal from Bicycle Habitat showing you the dangers of locking your bike improperly. The numbers on these popular videos are always so high, we can't go too long without asking him back to do another one. 2016?

Finally, sometimes you can twist the ridiculousness of what city agencies and polices are and show how absurd they really are. For example, in NYC we have about a dozen or so "Gridlock Alert" days around the holidays. These do mostly nothing. But you can go out and have some fun with them as Mark Gorton, one of our biggest funders and supporters, shows during this hilarious poke that can easily be duplicated in your city.

We have had plenty of fun on Streetfilms. I recommend exploring more to find ways to make shorts that are fun and sometimes ridiculously fun!

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Peatónito in NYC: Protecting Pedestrians in the Crosswalk

Peatónito ("little pedestrian") might be the most beloved figure in the world of street safety. How can you not love a superhero who protects pedestrians from cars?! Since donning the cape and luchador mask three years ago, he's become a media sensation in Mexico. This week he's in New York City for Transportation Alternatives' Vision Zero for Cities 2016 conference, and Streetfilms was lucky enough to squeeze in this exclusive whirlwind walking tour of Brooklyn and Queens streets showing him in action.

Jorge Canez, the man behind the mask, has been a pedestrian advocate in Mexico City for quite a while. He's been involved with many tactical urbanism-type of interventions, like painting crosswalks with his own spray can. As Peatónito, he's attained a new level of fame for gently scolding drivers, escorting pedestrians though dicey intersections, and pushing cars (or occasionally walking over the tops of cars) to make motorists more aware of their transgressions.

Come along for a fun short as Peatónito hits the intimidating streets near Brooklyn's Barclays Center, the constantly blocked bike lanes on Jay Street by MetroTech, and crosswalks in Jackson Heights, Queens, helping children walk to school.