This Samsung Galaxy S7 commercial gives me hope for the future!
Watching the fuel-injected, car commercial leaden NFL on a Sunday afternoon usually doesn't yield too many spots that gets a livable city advocate/filmmaker excited, but the last two weeks there's been an extended ad running in heavy rotation for the Samsung Gallery S7 that makes me swoon.
See it below, the spot "A Perfect Day" features teens rolling around Brooklyn neighborhoods (and a bit of Queens!) on their bikes integrating copious technology into their day. The montage has been garnering some attention because it contains a nice cover of The Pixies "Where is My Mind" by Nada Surf, but I love it because of how it showcases New York City as an increasingly better place for people to bike and have impromptu interactions on our diverse neighborhood streets.
These young folks are happy. They have transportation freedom. They're part of their neighborhood, their city. They have adventure. And...there's no helicopter parenting going on here. I love this ad. It's the city I want to live in, and thanks to much of what has gone on in the past decade in NYC, this ad shows we are headed there.
Yeah. I'll admit, this is a commercial shot on closed streets. Biking around New York City isn't quite nirvana yet, but evidence is out there as you see more kids on bikes all the time. But imagine this spot even being conceived in 2005? Yeah, I don't think so. The ad director would have been laughed at.
If this is the future, please dial me in.
Not to be too depressing, but let's end with a quick contrast. What was the very next spot? A Black Friday spot for Dodge. Two families dangerously race their SUV's down a commercial strip. It's titled, of course, "Duel Race".
Any safety critic can hit the same notes here. The spot might be good for a cheap laugh, but gunning your SUV between two lights? Condoning racing for your scowling kids? Yeah, considering just how many people we've lost on our roads due to reckless driving Dodge should be ashamed. I guess they figure since they're only gunning it between red lights this qualifies as legal driving, but we all know it's not.
Just compare the two spots, which place do you want to live?